I have 12+ years of experience designing, building and maintaining customer-facing web experiences. I leverage research, brand strategy, user testing, and experimentation to inform my and my team's iterative design process, resulting in validated UX and demonstrated business impact.

I partner with engineering and product lead peers to create strategic visions, annual plans, quarterly roadmaps, weekly sprints, and team operating models. I lead the design team and design process from start to finish, and provide strategic input to test plans, rollout, and continuous optimization.

I believe in service-based leadership, and invest in open communication and a deep understanding of my team members' professional goals. I develop trusted partnerships with direct reports, peers, executives, and cross-functional teammates, and believe collaboration is the key to doing our best work.

In my tenure, I have driven 5 successful level promotions including one to principal level, 4 lateral role changes, and 3 conversions of interns and contractors to full time. I have conducted 250+ interviews and hired 10+ employees across various levels of seniority.

I have managed multiple successful redesigns that increased key metrics like Net Profit Added (NPA), Marketing Qualified Leads (MQLs), and funnel metrics (ToF, BoF) when tested against control designs.